How Can a Brand Video Help Your Business ?

Video has taken off big time and is a fantastic resource for small business owners to take advantage of. You only have to think back to the last time you scrolled through social media, remembering how many videos caught your attention! Brand videos can really help you market your business and attract attention from your ideal clients, Here are 5 reasons why a brand video is a must for small businesses!

Shows off your products and services

Video is a brilliant way of showing your products in action, or what it is like to experience your services. Being able to see your products in use gives them a different dimension and makes them really stand out in their market. Showing prospective clients what it is like to work with you or letting them see what services you offer, breaks down barriers and helps clients to feel more confident to reach out to you. Brand videos can deliver information quickly and creatively, catching people’s attention and sticking in their mind.

Helps people get to know you

A brand video is the perfect way to put a face to your brand and make business ‘humanised’. People love to buy from people. We all love to get to know the person behind the brand. A brand video can show the friendly person you really are, making you relatable, and approachable. Seeing you working behind the scenes, or listening to you can help to build trust and rapport with your ideal clients. With video, it is easy to let your lovely personality shine through and this really helps people to connect with you.

You can show behind the scenes

There is no better way to build confidence in your prospective clients than to show them behind the scenes and how you work. Showing your process and the time and energy you put into your products and services shows clients that you are the expert. It shows your professionalism and validates exactly what it takes to make that final, perfect product or top quality service. Plus it attracts attention- we are a nosey bunch and we love to see what goes on behind the scenes!

Great for SEO

We are all searching for that magic trick to make our websites appear at the top of page 1 on Google! Unfortunately a magic wand can’t help us with this one, but there are a few things we can do to help ourselves. Video can really help our websites. Having a brand video embedded on your website, will encourage visitors to your site to stay on there longer. If you can increase the time users spend on your site, you are showing google that your site is relevant and has good quality content. This can help you to rank higher in google searches. Every little helps right?!

Puts you at the top of your game

Having a professional brand video and photographs really does set you apart from your competition. Investing in your business in this way shows your clients you are professional and up to date with trends and the latest technology. You immediately stand tall in the crowd, you become more memorable and look every bit the expert you are. It shows you are serious, this isn’t a hobby- you mean business. A brand video can help clients to quickly make a decision about working with you. With the clear message and information you can deliver in a video, you can easily attract the clients you love to work with.

I would love to chat with you if you are interested in finding out more about creating a brand video. Say Hello!

Walking with my dog in the park
Claire xo