Personal brand photography has become a really popular option for small businesses in the last few years. The person behind the small business is what makes that business unique and can set you apart from the competition. Personal brand photography is a much more informal approach to business photography, letting your clients see an insight into who you are and behind the scenes of running your business.

Professional business photography

Much less corporate, but still very professional, personal brand photography can tell a story, show personality and set the tone of your business, attracting like-minded, ideal clients. Making connections with potential clients starts that relationship. Having professional photographs on your website and in social media content shows that you are serious and invested in your business.

Stand out from the crowd

With the online market soaring and competition high, small businesses need to be able to stand out from the crowd and attract attention. Your images need to make an impact and help to make you memorable in the minds of your ideal clients. How you are perceived in those first few seconds by a potential client is crucial. It will either engage that person or you will be dismissed as they scroll on by.

What can a brand photoshoot include?

A personal brand photoshoot can include a wide range of images, including headshots, lifestyle images, your products and the client experience. It lets a potential client have a peek at who you are, what you do and what it might be like to work with you. You can include different locations, work props that help you to tell the story of what you do. Different outfits can also tell the clients a bit about you and the tone of your brand. If you want to show a more personal side to you and your business you can also include pets and hobbies. The less formal images are great to use of facebook and instagram stories, to help your clients get to know you a little more. All of the images from your shoot will help you to make connections and build trust with clients. It can break down barriers and makes it more likely that a client will feel like they know you a little, encouraging them to make contact with you.

This type of business photography is completely tailored to you and your business. This is fantastic as it means there will be no other businesses with the same images as yours. You don’t have to rely on constantly finding stock images that align with your brand- you have a bag of images already created just for you! Brand shoots are fun (I promise!!), really relaxed and a brilliant way to elevate your brand and business.

Check out a real life brand shoot- Jean Fleming Coach, or visit my brand photography page to see what I can offer you.